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Interactive Marketing App for Logitech Earphones

Interactive Marketing App for Logitech Earphones

Logitech is a globally recognized leader in computer peripherals, known for delivering innovative, high-performance products across the gaming and consumer electronics space. For the launch of their latest earphone line, they needed an interactive mobile app that could serve both as a marketing showcase and a digital experience tool. Delivering product highlights, animations, and engaging content directly to users’ smartphones.

Type

Mobile App

Industry

Gaming & Gambling, Hardware

Tools

N/A

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Challenge

Creating an immersive product experience on mobile came with several key challenges:

  • Small Screen, Big Expectations: The new headset needed to be presented in a compelling way on small mobile screens, while maintaining brand standards and design excellence.
  • User Flow Simplicity: The app needed to minimize unnecessary navigation or page switching, allowing users to fully engage with the product story in a seamless flow.
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Solution

Our design and digital publishing team took a user-centered and detail-driven approach:

  • Precision Visual Design: We invested heavily in design refinement, optimizing every interaction, layout, and animation to ensure high visual fidelity, even on compact screen sizes.
  • Seamless Interaction: The app was structured to present all critical product information in a fluid, scroll-based experience—eliminating the need for back-and-forth navigation.
  • Cross-Regional Collaboration: With team members across Switzerland and Taiwan, we ensured continuous feedback and alignment throughout the design and development process.
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Result

  • Flawless Mobile Experience: Product visuals delivered seamlessly on small devices
  • Minimal Navigation, Maximum Impact: Users could experience the full story in one immersive flow
  • High Client Satisfaction: The final app was delivered on time and to the client’s full satisfaction

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